When it comes to product development, improving its reliability is one of the most important things you can do to make it more competitive in the market. A highly accelerated life test, among others, is important to analyze what else can be improved before the product rolls out of the production line, explains Qualmark Corporation.
Here are some benefits you can get from products with top, reliable performance.
Top Reputation for Quality.
When a product continues to deliver reliable and consistent performance, it strengthens the company’s reputation and integrity. In this digital age, company reputation is all the more important. Statistics show that 92 percent of consumers in North America read online review regularly if they want to learn more about a particular business or brand. A company’s reputation not only affects its consumers but also its potential employees. In another survey, researchers found that 75 percent of employees look at the company’s branding before they apply to a job post.
Improved Customer Satisfaction And Loyalty.
Regardless of today’s multitude of choices, customers would still choose products that are highly reliable compared to cheap products that need to be replaced every so often. Product reliability affects customer experience, satisfaction and loyalty. In on survey, researchers found that three out of four customers spent more money for a brand because of the positive experience they received. In another survey, 86 percent of consumers say that “consistency” and “trust” are important factors that make them loyal to brands. Good product reliability generates trust among their customers and also help in customer retention.
Increase in Sales Revenue.
Of course, the more customers you make and keep increase your company’s sale revenue. Customers are the lifeline of every business. Brands are able to gain consumer trust through the development of top quality products.
Without reliable and consistent products, companies will fail to keep customers in today’s highly competitive market. The key is to consistently test product reliability using modern advancements. This is where product testing comes into play. It is important to maintain your brand’s reputation through the products you roll out.