If you’re launching a startup, the chances are that you can build or already have a product, notes a growth consultant company in Malaysia. The difference between successful startups and those that fail isn’t their product. It boils down to whether you have enough customers.
Proper execution of growth and marketing is the magical combo that promises great results when starting out. Failing to focus on these two crucial factors might as well doom all your innovative efforts. You simply can’t afford to focus all your effort toward developing a product that no one knows about.
Get the word out
While many founders follow a sound product development strategy and bring in a group of early users to test product features, they often ignore one crucial bit — traction. While it’s easy to work with a small group of early adopters, the results can be quite deceiving, and that might lead you to make mistakes.
For the best results, spend half of your time building the products and the other half gaining traction on the market. Doing so lets you create a product that suits the needs of the target market. It keeps you from developing a product that people love but whose demand is on the lower side.
If your product development process is sound, you’re probably getting feedback from your early users. Make use of this data and refine your products accordingly. With proper application, user-generated information can help you refine your marketing message to resonate with the potential users.
It can help you refine your niche focus and zero in on the most receptive customers. The approach also helps figure out potential roadblocks that might impede your growth and sidestep them.
To escape many of the teething problems that start-up companies face, you need an excellent growth and marketing strategy. The strategy helps you to spread the word about your products while letting you refine it to meet the needs of the market.